China Construction machinery industry market trend in international competition

     In local enterprises gradually practice go internationalization strategy at the same time, the Chinese market is also open to become the world increasingly heavy construction machinery

In local enterprises gradually practice go internationalization strategy at the same time, the Chinese market is also open to become the world's engineering machinery is becoming more and more important in regional markets. This is not only reflected in the market each respects, also reflected in the product, talent, management and other fields, can say, Chinese market is becoming a mature market, a fully competitive with the high growth of high quality market.

International competition

For many foreign enterprises, Chinese market is the global planning in a regional market. However, with China's rapid economic rise and huge market space, make China in its market share in the role of the" regional market" evolved into the" main market".

The point after 2008 is highlighted particularly. In the world economic recession at the same time, the Chinese market one branch alone beautiful, many enterprises have to adjust its China market strategy, personnel, resources and other factors in succession to China tilt, without showing foreign enterprises in the Chinese market for.

However, now the market competition has shown new features. In local enterprises, enterprise group has become increasingly strong, bibcock enterprise to product line, or even cross domain product extension; financing leasing more advanced financial services in the Chinese market has got experience and can be promoted; the market competition the flames spread to service market after the fields ... ... China Construction machinery market has grown into a mature market, a few enterprises can forestall them.

Product technology International

In the past, some foreign-funded enterprises global planning layout on the C, hinese market, emissions, noise and the technical standard of the product has been a relatively backward area. However, the Chinese market 's rapid rise makes these enterprises have to continuously repositions the Chinese market, products of the indicators gradually to world advanced level.

On the other hand, Chinese enterprise also in products and technologies continue to bring forth the new through the old deducing new miracle. Zoomlion ( 000157, shares ) class 3200t type ZCC3200NP crawler crane and sany ( 600031, shares ) maximum lifting torque over 86000t m 3600t SCC86000TM type crawler crane research and development to become a successful R & D in 2011" heavyweight" news.

At the same time, foreign-funded enterprises also pay more attention to Chinese market. Its most high-end, the most cutting-edge products and technology has been applied in china. For example, in July 29th, Keyes located at the Shanghai Pudong Waigaoqiao ( 600648, shares ) factory has released the N series backhoe loaders, skid steer loader and CX58C S series of small excavators three series ( a ) product Keyes small construction machinery products in China declared to upgrade in the round.

More delectable is, with three one excavator as a representative of the local brand excavator market share is growing. For a long time, China has been facing the domestic excavator industry brand breakthrough of the embarrassing situation, the current situation in recent years is being rapidly rewritten, market competition will open a new chapter.

Management mode of internationalization

In 2008, before the financial crisis, domestic enterprises and foreign enterprises personnel have very distinct different. Local enterprises in almost uniform is Chinese; foreign capital enterprise even establish a production base in China, the management also seldom Chinese faces, even some enterprises of China is responsible for the Chinese, just out of the target market to need, and these people are seldom able to group flow condition.

However, as the Chinese enterprise development to a certain stage, due to the management experience, marketing concept, product technology requirement, local enterprises for overseas talents needs more and more pressing, some enterprises senior management gradually appear alien figure. In 2009, the HA introduced once known as the "lead the Sino-South Korean two countries on the development of construction machinery legend" Cai Kuiquan as president of the old state-owned enterprise and ocean engineering, President of union in China Construction machinery industry is the head of a case. Shortly afterwards, by the financial crisis will glow trauma building vigor.

On the other hand, more and more foreign enterprises Chinese managers gradually enters the foreign enterprises core management layer. For the Chinese elite management future development has a very positive meaning, for foreign enterprises can also get great benefits.